With more than 20 years in strategic marketing leadership, we help early stage healthcare technology companies develop and execute their go-to-market strategy and programs. This upstream approach is critical to downstream marketing efficiency and success. Get in touch to learn more about how we can help your company get to the next level.
How We Can Help
Improve Your Downstream Results With Upstream Marketing.
The Path to Faster Success
We guide your team and conduct research to identify market opportunities, ways to take your solution(s) to market, key messages that resonate with your buyers, and content and tactics designed to meet buyers on their buying journey. The results are engaged buyers, energized sales teams, and a more clear identity for your company.
Buyer-Focused Content Development
A Comprehensive Approach
In B2B marketing, the rubber meets the road at the point where your buyers engage with your content. Each point of engagement moves buyers further along in their buying journey. We collaborate with your team to build content designed to engage buyers from awareness to consideration to sold. A comprehensive approach to content marketing is now the defacto standard for successful marketing plans.
Results-Driven Planning and Execution
Once foundational tactics are under way, a "Revenue Marketing" approach can begin. Revenue Marketing means connecting marketing goals and tactics to your business objectives, tracking revenue progress to goal, and modifying plans accordingly along the way. We can identify and execute the initial foundational tactics needed to ramp up your marketing program from ground zero, and then help you transition to a Revenue Marketing approach.
Carol is an incredible partner and leader for any business looking to drive growth through marketing. As a business owner I was looking to grow sales - Carol came to me with a comprehensive plan to invest in marketing and demand generation and built a program of paid advertising, social media, thought leadership and direct marketing communications from scratch. With Carol's leadership this demand-gen program became the blueprint for success within the company. She is an invaluable resource in a senior marketing leadership capacity.
SVP and GM, Change Healthcare
Carol is a leader and innovative thinker but first and foremost a resourceful problem solver. I worked with Carol as the SVP & GM of B2B and Payor Technologies at MedAssets. Carol was our critical Marketing resource. Because she is detail oriented and very studious, she learned our products and value proposition very quickly. In a very short period of time she added significant value to how we were branding our products internally and externally.
SVP and GM, MedAssets (now nThrive)
Carol Romashko is a powerhouse. When we worked together, I was always amazed by her innate ability to create processes, organize projects that would ordinarily require whole teams, and rally others with her dedication, compassion and leadership skills. A marketer who challenges herself to stay on the cutting edge.
Writer, Editor, Content Consultant
Have a particular challenge you’re trying to solve? Want to talk through strategies to improve go-to-market strategy, product marketing, or sales readiness in your company? Contact me today, I look forward to speaking with you!
Founder, Upstream Marketing, LLC
Colorado Springs, CO