About
With more than 20 years in strategic marketing leadership, we help early stage healthcare technology companies develop and execute their go-to-market strategy and programs. This upstream approach is critical to downstream marketing efficiency and success. Get in touch to learn more about how we can help your company get to the next level.
How We Can Help
Improve Your Downstream Results With Upstream Marketing.
Go-to-Market Strategy
The Path to Faster Success
We guide your team and conduct research to identify market opportunities, ways to take your solution(s) to market, key messages that resonate with your buyers, and content and tactics designed to meet buyers on their buying journey. The results are engaged buyers, energized sales teams, and a more clear identity for your company.
Buyer-Focused Content Development
A Comprehensive Approach
In B2B marketing, the rubber meets the road at the point where your buyers engage with your content. Each point of engagement moves buyers further along in their buying journey. We collaborate with your team to build content designed to engage buyers from awareness to consideration to sold. A comprehensive approach to content marketing is now the defacto standard for successful marketing plans.
Revenue Marketing
Results-Driven Planning and Execution
Once foundational tactics are under way, a "Revenue Marketing" approach can begin. Revenue Marketing means connecting marketing goals and tactics to your business objectives, tracking revenue progress to goal, and modifying plans accordingly along the way. We can identify and execute the initial foundational tactics needed to ramp up your marketing program from ground zero, and then help you transition to a Revenue Marketing approach.
Testimonials
Carol is an incredible partner and leader for any business looking to drive growth through marketing. As a business owner I was looking to grow sales - Carol came to me with a comprehensive plan to invest in marketing and demand generation and built a program of paid advertising, social media, thought leadership and direct marketing communications from scratch. With Carol's leadership this demand-gen program became the blueprint for success within the company. She is an invaluable resource in a senior marketing leadership capacity.
SVP and GM, Change Healthcare
Carol and her team are a wealth of knowledge and wonderful to work with. They helped me with upfront market analysis work, marketing plan development, content and campaign management leveraging SalesForce and Pardot, and SalesForce training and change management to help our sales team improve how they used these tools to better connect marketing and sales. Carol is an educator and always willing to jump in and teach someone about more than just the task at hand - but the why behind it. I look forward to working with her again in whatever capacity arises - If you are considering hiring Upstream Marketing, do it. You will be rewarded with a very knowledgeable partner who cares about your success as much as you do.
Head of Marketing and Communications, CORHIO
I highly recommend Carol & Upstream Marketing for her outstanding work on our product marketing requirements. Serving as a fractional marketing resource, she seamlessly blended with our team, going beyond outsourced support. Carol has an exceptional understanding of healthcare revenue cycle and achieving product-market fit, translating into innovative and impactful campaigns. Her ability to integrate swiftly and collaborate seamlessly turned them into a valued team member rather than an external consultant. She immersed herself in our company culture, consistently offering strategic insights that elevated our marketing discussions. Carol is an exemplary professional who skillfully combines product marketing proficiency with genuine teamwork. I wholeheartedly endorse them for any organization seeking a dedicated, results-oriented marketing collaborator.
CEO, iVitaFi
Contact
Have a particular challenge you’re trying to solve?
Want to talk through strategies to improve go-to-market strategy, product marketing, or sales readiness in your company?
Contact me today. I look forward to speaking with you.
Carol Romashko
Founder, Upstream Marketing, LLC
Colorado Springs, CO
